Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce organizations are turning to server-side monitoring as a method to improve their information collection processes. While it calls for a lot more technical knowledge than regular GTM and might introduce added expenses, it can lead to better accuracy and even more trustworthy data
Pixel monitoring makes use of a piece of code to register conversions on your web site. It's very easy to establish and less susceptible to advertisement blockers.
1. Extra exact data
The conventional technique of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and other systems is much less exact than it needs to be.
Server-side monitoring is a more secure option that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other protection measures. This provides more accurate data and a more complete picture of user journeys across channels.
In addition, this type of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send out, and makes it simpler to adhere to various data laws. It's additionally a whole lot much less vulnerable to fraud, as it's more difficult for fraudulent stars to adjust the system by modifying the postback link.
2. Much better control over information.
Server-side monitoring permits companies to accumulate and enrich data prior to sending it to third-party analytics/advertising platforms. This enhances information completeness and accuracy, which can aid marketing experts make even more enlightened advertising decisions.
Traditional pixel monitoring counts on JavaScript tracking codes that are put in site site visitors' browsers. These tracking codes are usually blocked by advertisement blockers, which can lead to information collection disruptions and incorrect results. Server-side monitoring allows businesses to bypass these constraints and supply precise, consistent information that is much less vulnerable to disturbance.
This sort of monitoring also permits companies to track conversions that take place outside of the website, like phone calls and in-store acquisitions. This is important considering that brand-new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a key reason why S2S is much more trustworthy for businesses seeking to adapt to these adjustments.
3. Much less susceptible to fraudulence
Server-side tracking allows organizations to manipulate information hauls before it reaches 3rd party endpoints, enhancing protection and personal privacy. This is especially vital as different internet browsers and platforms significantly change exactly how they handle cookies. For example, in iphone 14, Safari will only provide first-party cookie information and will not permit pixel-based monitoring. Making use of server-side tracking, you can bypass these restrictions and remain to track conversions that happened beyond your web site.
Furthermore, server-side tracking enables you to catch customer data straight by yourself web servers. This removes dependence on third parties, which can be susceptible to violations and privacy infractions.
A server-side radar is a collection of instructions that informs your internet site's web server what occasions to record. This data is after that sent out to analytics devices like Google Analytics and Facebook Company. It's likewise made use of to trigger event-based ads, such as retargeting. On the other hand, pixel monitoring is a different method that utilizes a little item of code on your page to collect data from individuals.
4. Less complicated to apply
Server-side tracking is a data collection process that occurs on the internet site's very own web server, bypassing web browser restrictions. This indicates that information accumulated by the website/app is first sent out to the web server where it's processed and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this technique is that it minimizes the extent of information monitoring and gives organizations more control over transmission, making it typically much more reliable. Because of this, it's much less vulnerable to information obstacles brought on by points like a busted link or an energetic advertisement blocker being mounted.
With OWOX BI's Server-Side Monitoring, your organization can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, however first-touch attribution this is after that passed straight to your advertising and marketing tools on the server. This allows you to have more accurate data and helps ensure conformity with personal privacy laws such as GDPR. In addition, it additionally stays clear of the monitoring restrictions imposed by browsers and ad blockers.